When people think about email marketing they often consider it spam. You should always work towards changing their minds. To be effective, your marketing must not appear as a blatant attempt to solicit business. Keep reading to find some great techniques you can implement today.
Steer clear of renting or purchasing lists to pad your email marketing database. Not only do you not know if the emails you have purchased are truly your target market, but the lists can actually hurt your deliver-ability rates and ultimately your reputation. As much as possible, build your list organically.
If you buy a list of emails to send to, check and make sure it is up to date. Sometimes lists for sail might match your target demographics but be woefully out of date. The number of addresses now defunct can be as high as 25% of the overall list.
Try following up an … Read more